Artist Collaboration

Shantell Martin is a mural artist who reaches people with a positive, inspiring message through her own medium of drawing right on the wall. For this project, I was responsible for telling the story of design collaboration with Momentum Textiles. For both parties, this was a key project, introducing Shantell Martin’s artwork to the commercial interiors market in the form of an upholstery product. My responsibilities include: conceptualizing a national ad campaign and showroom user experience; directing and shooting product photography; creating 3D imagery; designing an inspiring photo reel and a product brochure.