The Collective

NeoCon has served as the world’s leading platform for the commercial design industry since 1969. For this event, I conceptualized a fresh design for the Stinson showroom which served as a foundation for the marketing that would follow. I directed and executed product photography for use in a multi-channel campaign, led the roll out of this imagery, and guided the development of a national print and digital ad campaign, website content, email marketing, product brochure, presentation deck, and social media content. The exhibit was a huge success and “The Collective” won a Best of NeoCon Gold award from Interior Design Magazine.