Textus

Textus offers a boutique line of high-end, luxury upholstery textiles. The weaves are complex and detailed but provide a simple beauty that is uniquely Textus. In order to stimulate growth, the team at Textus decided to rebrand the whole product line. My role in the rebranding project was to lead with a creative vision and execute on deliverables including a national ad campaign, all new photography, sampling and a jewelry bag giveaway made from the product. I also led the development of sales training materials, including a presentation deck and printed product brochure.